Meet Origami Agents: AI Research Agents for Marketing and Sales Intelligence

Is your sales team still throwing a wide net and hoping for the best to find new customers? This "spray and pray" approach to outbound sales is becoming increasingly ineffective, with response rates hitting all-time lows because people want something custom and personalized. The reality is that there is plenty of information online that can tell you exactly who needs your solution and when.

Now, the question is, how do you accurately research that information to grow your business?

There is a new category of AI tools called research agents, and there is a new company called Origami Agents, offering businesses the ability to use research agents to improve their sales and marketing efforts.

What is Origami Agents?

Founded in 2024, Origami Agents is a Y Combinator-backed startup that provides AI-powered research agents for B2B sales and marketing intelligence. These agents are designed to automate the time-consuming process of researching massive amounts of online data to find potential customers. 

These research agents continuously monitor various online sources, which help them identify buying signals, competitor intelligence, and market opportunities, allowing sales teams to focus on engaging with prospects who are already showing interest.

Origami Agents offers several specialized AI agents to help businesses grow.

Here are some of the main features and functions:

• Lead Generation Agent: This agent is for businesses that have a clear idea of their ideal customer but need a more efficient way to find them. It automates the process of finding high-intent leads.

• Trigger Agent: This autonomous agent acts like a member of your sales team, constantly scanning the internet for opportunities and identifying prospects that are worth pursuing based on specific triggers.

• Enrichment Agent: This agent works to keep your CRM data fresh and relevant. It autonomously refreshes records, finds new buying signals, and suggests the next best action for your sales team.

The platform offers users the ability to build AI agents by selecting the industry and customer profiles. These agents can be customized to monitor specific data sources and identify unique buying signals relevant to a particular target market.

In Conclusion:

The approach of using AI research agents rather than traditional ones can broaden sales tactics to a more focused and data-informed strategy. Businesses can potentially improve the quality of their leads, increase the efficiency of their sales teams, and ultimately engage with customers at the moment they are most receptive, all by automating the research process. This method of finding and engaging with potential customers is likely to become more commonplace as companies are looking for more effective ways to grow.